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Microsoft’s Live Search Cashback and Searchperks: Desperation?

Started by USWeb · 9 months ago

Microsoft’s launch of Live Search Cashback was met with a good deal of skepticism. It was broadly defined as a way to bribe users into trying out their Google competitor, Live Search.
However, the timing wasn’t too bad for Live Search Cashback: as concerns about the ... Continue reading »

3 comments

  • MSN’s success is great news for incentive programs like MyPoints.com and others. Given the hard economic times, incentive programs give the average consumer a way to save a few extra bucks when they shop, play games and fill out surveys. For the last two years, MyPoints has provided a toolbar that gives members points for searching the internet. The MyPoints toolbar installs right on your browser and provides results from Google, Yahoo, MSN Live Search, and Ask so our member is sure to get great results, making it easy to earn points.

    Members are awarded points that they then can redeem for gift certificates or gift cards from over 70 merchants.

    In the interest of full disclosure, I’m a MyPoints.com employee and toolbar user but I’m pulling for MSN with the hope that our industry will get a little more publicity.
  • This is very goud thenks goud by
  • I have looked into live search cashback but unforunately they don't offer to the the UK market yet. Any ideas if they look to expand?

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